The 6 Factors of a Cult Brand
Consumer Devotion A defining characteristic of cults is the existence of highly devoted followers (Chalfant, Beckley, and Palmer 1986; Langone Continue reading
Consumer Devotion A defining characteristic of cults is the existence of highly devoted followers (Chalfant, Beckley, and Palmer 1986; Langone Continue reading
The detail is not the detail, the detail is the product. As french people would say “soigner le detail”. In Continue reading
Why do people love cult brands? The Oxford English Dictionary says that a cult is “something fashionable or popular among Continue reading
Originally posted on Tolnai Translations:
A recent news according to which an old Romanian iconic bicycle brand (famous in the communist…